WHEN ANY WEBSITE OWNER GETS HIS/HER WEBSITE URL LINKED WITH ANOTHER HIGH-AUTHORITY WEBSITE THEN THIS IS CALLED HAVING A BACKLINK AND THE PROCESS IS TERMED AS LINK BUILDING. BACKLINKS ARE CREATED TO IMPROVE SEO AND ARE ONE OF A KIND OFF-PAGE SEO METHODS. THIS BRINGS RELEVANT TRAFFIC TO THE WEBSITE. IN MY SEO COURSE, I WAS TAUGHT ABOUT THE BEST WAYS TO CREATE BACKLINKS THAT ARE RELEVANT AND HIGH-QUALITY FROM THE SEO PERSPECTIVE.

KEYWORDS ARE THE PHRASES THAT VISITORS USE TO SUBMIT A SEARCH QUERY TO FIND ANY INFORMATION, PRODUCT, OR SERVICE. THESE SEARCH TERMS HOLD GREAT IMPORTANCE IN SEARCH ENGINE OPTIMIZATION AS THEY HELP IN WEBSITE RANKING IMPROVEMENT. THIS IS WHY THE SEARCH ENGINE’S GUIDELINES FOR SEO INCLUDE HAVING KEYWORD-RICH CONTENT THAT MEANS THE CONTENT MUST BE OPTIMIZED WITH THE RIGHT KEYWORDS. THIS WILL INCREASE THE PROBABILITY OF YOUR WEBSITE RANKING ON THE TOP OF THE SERPS. I HAVE GAINED A DEEP KNOWLEDGE OF KEYWORD RESEARCHING THROUGH THE SEO COURSE.

LINKING BUILDING IS A TECHNIQUE IN WHICH WE PROMOTE OUR WEBSITE BACK LINKS IN OTHER WEBPAGES WITH HIGH DOMAIN AUTHORITY. BASICALLY, YOU HAVE TO LOOK OUT FOR THE WEBSITES OF YOUR SAME NICHE TO MAKE THE HIGH-QUALITY BACKLINKS.

ON-SITE SEO IS A COLLECTION OF TECHNIQUES THAT ARE IMPLEMENTED ON THE WEBSITE OR DIRECTLY ON THE WEB PAGES FOR IMPROVING THE RANKING OF THE WEB PAGES. ON THE OTHER HAND, OFF-SITE SEO INCLUDES THOSE PRACTICES THAT ARE NOT DIRECTLY IMPLEMENTED ON THE SITE RATHER IT’S INDIRECTLY OPTIMIZED THROUGH LINK BUILDING, BLOG OR ARTICLE SUBMISSION, ETC. I HAVE BEEN EXPLAINED ALL THE ON-SITE AND OFF-SITE PRACTICES DURING SEO TRAINING.

META TAGS ARE THE SHORT SNIPPETS OF TEXT WHICH ARE USED TO DESCRIBE THE CONTENT OF A PAGE. THEY DON’T APPEAR ON THE WEB PAGE ITSELF, BUT JUST IN THE SOURCE CODE OF THE PAGE.
THERE ARE FOUR TYPES OF META TAGS, INCLUDING
– DESCRIPTION
– META ROBOTS
– META CRUCIAL TAGS
– NAME TAGS